Development
Content development is researching, producing, and publishing information to meet a strategic goal. That goal will either be to build a connection with an audience or to encourage some kind of marketing or sales outcome.
Our Concept
We believe that quality content earns a return on investment for your business
How?
Well, Quality content is rewarded by search engines like Google because it provides a higher quality of information and experience for search engine users.
Google’s search engine robots crawl and index the web for answers to audience questions.
We have to choose the correct words and language and organise them in the correct way to help those crawls find your website.
Our Process
Planning
Identify the audience, what they want to know, and the process of leading them to your solution.
Development
Start developing content, track it and record how people are responding to that content.
Review & Test
See which content is resonating, which isn’t, and adjust.
Launch
Boost the popular content, adjust the less popular content.
Maintenance
Consistent good quality content is key to website traffic, brand awareness and conversions.
What we Offer
Content Strategy
Web page content
Brochures, sell sheets and product information kits
Press releases & Newsletters
Turning written content into more visual assets like infographics
Developing landing pages for lead generation
Evaluating your existing content asset library and making recommendations
White papers, eBooks and research reports
Email campaigns and landing pages
Types of Content
Select from a variety of different multimedia content to attract, engage and convert your targeted audiences